Technical Aptitude of the Website and CMS: Websites built with SEO best practices in mind are easier to optimize. The CMS used also plays a role, with some platforms offering better built-in SEO capabilities than others.

Existing Visibility in Organic Search: New websites with zero domain authority and no rankings may require more time and resources to see tangible results compared to established sites.

Business Goals and Objectives: The role of organic traffic in achieving business objectives affects the level of investment required in SEO.

Competition: The competitiveness of your industry and the keywords you’re targeting can influence the cost of SEO. More competitive niches may require more resources to rank well.

Urgency: Quick results in SEO typically require more intensive efforts and may come at a higher cost.

Target Audience and Demographic: The scope of your SEO campaign, whether local, national, or global, can impact pricing.

Expertise Level of the SEO Provider: Companies with proven expertise and a track record of delivering results may command higher rates.

Location of the SEO Agency: Overheads can vary based on the location of the SEO agency, influencing pricing. An company located in New York will have a higher price than Nelson BC

Competency in Target Language: SEO companies must have a strong grasp of the target language to effectively optimize websites, especially for English-speaking audiences.

Level of Expertise in Your Niche: Experience in specific industries, such as eCommerce or B2B, may come at a premium due to the specialized knowledge required.